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O'Reilly on Advertising - 5 CD Set

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O'Reilly on Advertising - 5 CD Set

Regular Price: $49.95

 
Product ID: ERDOC00111

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O'Reilly on Advertising offers a rare cook's tour of the Ad Game. The host is Terry O'Reilly, one of the world's top Radio/Voiceover directors, who lives, works and eats at the epicentre of Canadian advertising. The CDs feature the world's greatest ads from Australia, Britain, Canada and the U.S. and tells the stories behind them. This is a look at the history of advertising, how ads have changed, what is acceptable and how social norms have changed. It's a look at how technology changes ads and how ads use new technology. It's sometimes a nostalgic trip down memory lane. Other times it's shocking and often humourous. More than good, it's good for you. O'Reilly on Advertising is a great source of media literacy.

Contains 10 episodes from the original series.


Average Customer Rating: 4.7 Rate this product

Number of ratings: 37
 
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customer review (4):

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Proud of Terry, March 30, 2010
Review By:Tom Beakbane

As a professional marketer who has read dozens of books on communications I figured that Terry could not teach me much. Wrong!

His anecdotes are entertaining, his knowledge encyclopedic and the production values are what you would expect from a leader in radio advertising.

I would recommend highly for anyone with a glancing interest in marketing, communications and popular culture.

Only great, December 21, 2008
Review By:Rod Ward

This is entertaining and educational, the only complaint I have is the lack of the other episodes. The packaging has room for another 5 disks. Please make more episodes available.

O'Reilly on Advertising, January 10, 2008
Review By:Patrick Wright

Wonderful, entertaining, great packaging

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